Hustle and Heart bridges the gap between Vendors and Partners without all the fluff…

Concierge Channel Team

The standard channel GTM is inefficient and broken. We are here to help. We have industry veterans ready to help create your partner program or accelerate your channel business. From $1m ARR to $100m ARR we have your channel covered.

Be a part of the evolution of Channel Management

Learn how Complexity, GTM habits, Time and many other activities can kill a channel program before it even starts. Excellerate your channel with Art of Hustle and Heart.

At The Art of Hustle and Heart, we’re redefining how vendors engage with the channel. Traditional Channel Account Manager (CAM) models no longer deliver the impact smaller and mid-sized vendors need to compete for mindshare with major partners. That’s where we come in.

We are a concierge CAM service and consultancy built exclusively to help vendors win with GuidePoint Security. By combining deep relationships, trusted access, and economies of scale, we create opportunities that drive measurable business outcomes.

What we do..

Concierge CAM Services – Our team of vetted, experienced CAMs are embedded in the regions that matter most, representing your vendor while maintaining focus on the right partner conversations at the right time.

Partner Program Execution – We design, launch, and manage executable channel programs with KPIs, regional focus, and ongoing reporting.

MDF Management – From planning to execution to reporting, we take full ownership of MDF programs to ensure ROI. We don’t just show up, we show out!

Relationship Acceleration – We leverage Hustle and Heart’s established trust and executive alignment to open doors on day one.

Influencer & Community Building – Through exclusive retreats, events, and our Hustle & Heart influencer network, we elevate vendor visibility and create brand pull inside the partner ecosystem from the top down.

Why It Matters:

With The Art of Hustle and Heart, vendors gain:
✅ Faster access to the field
✅ Lower cost of engagement
✅ Shared scale across multiple vendors
✅ Embedded trust and influence with partner sellers
✅ A proven path to deal registrations, closed business, and lasting channel success

We don’t just build programs. We build momentum.

Not sure where to even start with a Channel Program?

Ryan Kunker - CoFounder of The Art of Hustle and Heart

The Art of Hustle & Heart has a program to help jump start your Partner Program. Ryan Kunker has spent 15 years learning how partners utilize Partner Programs and what works and what does not. Ryan has created multiple partner programs from the ground up and even been awarded the Five-Star Award from CRN in 2025 for one of those programs.

The AoHH Emerging Vendor Partner Program helps a channel program get off the ground. We help you draft a program that fits your Vendor business and also checks the boxes of what the top Partners look for.

Streamline GTM in the channel with AoHH’s Emerging Vendor Partner Program.

 

CAM Headcount?

Our CAM’s are deeply connected throughout the channel in specific regions. They are connecting with the reps and leadership every week in these regions and are much better positioned to make headway than a CAM responsible for the entire country, and possibly multiple partners. Get the focus and attention you deserve with the AoHH CAM network. Instead of one, you could have multiple different networks, all pushing to get you the time and focus you need.

BEGIN YOUR JOURNEY